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*.
(*) 3.2.1. Source: 2011 Ad Tracking Study. The survey results are based on
1200 online interviews with a national random sample of adults (ages 18+)
who are equal decision makers and who have bought or sold a home within
the past two years or plan to purchase or sell a home within the next two
years. Brand awareness questions are based on a sample of 1200 respondents
at 90% confidence level with a margin of error of +/-2.4%. The study was
conducted between September 5 - November 31, 2011 by Millward Brown, a
leading global market research organization.
